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閱讀本文將會幫助您了解下列單字:
closed, consumer, employees, part, polish, priority, seize, shipments, sneak, various

Chinese Counterfeiters Thrive in Africa

In Africa, no consumer product seems too small or too cheap to be targeted by Chinese counterfeiters
by David Rocks and Alex Halperin

source: Business Week

中國仿冒者在非洲生意興隆

在非洲,沒有任何消費品會是太小或太便宜而不被中國的仿冒者當作對象

Related article: Tainted Eggs From China Discovered in Hong Kong ; U.N. Criticizes China on Food Safety;


A few years ago, consumer products giant Sara Lee (SLE) started seeing knockoffs of its biggest seller in Africa, Kiwi shoe polish. The company fought back by updating the Kiwi label, but the counterfeiters quickly matched it. So Sara Lee introduced new packaging sizes. A half-year later the fakes were showing up in the new sizes. Then the company changed the mold to give the Kiwi tins a deeper rim, but counterfeiters soon had nearly identical ones on the market. "Every time we change something, their lead time gets shorter and shorter," says Joab Ouma, who at the time was Sara Lee's marketing director for East Africa and now works independently as the company's distributor in Uganda. "First it was six months, and now it's as little as six weeks."


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WordCategoryDefinition
 consumer中級[名詞] 消費者;消耗者
 distributor中高級[名詞] 分配者;批發商
 fakes中級fake(偽造;捏造;欺騙,迷惑) 的第三人稱單數現在式; fake(冒牌貨;仿造品) 的複數
 identical中級[形容詞] 完全相同的
 label中級[動詞] 貼標籤於; [名詞] 貼紙;標籤;商標
 lead中級[動詞] 引導; [名詞] 指導;領先地位;線索,鉛筆心
 lee中高級[形容詞] 避風處的;背風面的; [名詞] 保護;庇護所;背風處
 marketing中高級market((在市場上)銷售) 的現在分詞; [名詞] (市場的)交易;銷售;行銷學
 mold中高級[動詞] 鑄造;塑造;發霉; [名詞] 模子;鑄型;模製品;霉
 packaging中高級package(把...打包;包裝) 的現在分詞; [名詞] 包裝
 polish中級[動詞] 磨光,擦亮; [名詞] 磨光,擦亮
 rim中高級[動詞] 形成邊緣;顯出邊緣; [名詞] (尤指圓形物的)邊緣
 thrive中高級[動詞] 興旺;繁榮;茂盛生長
 tins中級tin(把...裝罐) 的第三人稱單數現在式; tin(錫;罐頭) 的複數
 up中高級[形容詞] 向上的;上行的; [動詞] 提高;增加;舉起;突然站起; up(提高;增加;舉起;突然站起) 的過去式及過去分詞; [副詞] 向上; [介系詞] 向...上; [名詞] 上升;走運
 updating中高級update(使...合乎時代;更新) 的現在分詞