Lauren Conrad is famous for being on a reality show. But what she really wants is to run a merchandising empire.
Ms. Conrad, 22, is the star of "The Hills," the reality show that was MTV's highest-rated program last fall. For the past two years, cameras have captured her days as a fashion-magazine intern and nights as a club-hopper who flirts with guys and spars with friends. To translate her fame into a fashion career, she and her father have hired a team of Hollywood-industry advisers and signed several licensing and endorsement deals. The process isn't always smooth. The network that made her famous won't promote her enterprises on air. And Ms. Conrad, determined to assert her fashion vision, sometimes ignores the suggestions of her more seasoned advisers.