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appeals, audience, college, fashion, foundation, instead, invest, loads, manager, recognized

A Dated Industry Gets a Modern Makeover

Spanx refashions shapewear, making the products must-haves for a younger, hipper audience.

source: WSJ Digital Network


Spanx 重新設計塑身內衣,使其成為更年輕、更時髦一群愛好者之必需品

老祖母年代過時的行業經過一翻整容,也可以有億萬商機。十年前 Sara Blakely 投資$5,000 創立了Spanx公司, 去年營業額已經高達2億5千萬美金。

Related article: What's in Your Closet; An Entrepreneur's Style; Spanx inventor is youngest self-made female billionaire

Like many women, Sara Blakely was unsatisfied with the way her rear end looked in a pair of snug white pants. So one day 10 years ago, she sliced the feet off a pair of pantyhose and wore them under her pants -- giving her the firm rear view she hoped for. But over the course of the evening, the hose rolled up her leg.

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 audience第三級[名詞] 聽眾
 hose第四級[動詞] 用軟管淋澆; [名詞] 軟管;長統襪;短統襪; hose(軟管;長統襪;短統襪) 的複數
 products第三級product(產品) 的複數
 sliced第三級slice(切成薄片) 的過去式及過去分詞