Our busiest time is weekend afternoons, between 1:30 p.m. and 3:30 p.m. About half the business of the week is done then. So it would be better if we move Weekend’s Best Buy from Saturday evening to Saturday afternoon when there may be more shoppers during the sale. We should also think about having more free buses during the weekend, as 75% of the shoppers who were interviewed said two buses an hour are just not enough.
Weekend evenings are second busiest, though it is not as good as last season. An interesting fact is that business is better on weekday evenings, usually one hour before closing, than on weekend mornings. Most of the shoppers then are people who live near or working parents who do their last-minute shopping. They together make up almost 60% of the business on weekday evenings. It might bring in more business if we open half an hour longer during weekdays, until 10:30 p.m.
