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auction, beings, billion, clicks, contrast, halt, massive, requests, revenue, still

Google Took Different Approaches Than Yahoo

Consistent management team focused on technology and ad business fueled Google’s expertise and eventual success
Updated July 25, 2016 7:32 p.m. ET

source: The Wall Street Journal

In early 2000, Yahoo Inc. stood at the internet’s pinnacle, commanding the world’s most trafficked website and a $125 billion market value. Around that time, an upstart called Google was emerging as a destination for search.

Today, Google parent Alphabet Inc. is the world’s second most valuable company with a market value of $516 billion and a profit last year of $16.35 billion. Yahoo, which posted a $4.36 billion loss last year, agreed to be acquired by Verizon Communications Inc. on Monday for $4.8 billion.

A number of factors led to their diverging fates, but at the core of Google’s triumph over Yahoo has been a consistent management team that focused relentlessly on technology serving its massive online-advertising business. Yahoo, by contrast, vacillated across six chief executives who often emphasized content over the technology itself, leading to a blur of business models.

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 acquired中級acquire(取得;獲得) 的過去式及過去分詞
 ad中高級[名詞] 廣告
 advertising中級advertise(為...做廣告;公佈) 的現在分詞; [名詞] (總稱)廣告;登廣告
 approaches中級approach(接近,靠近) 的第三人稱單數現在式; approach(靠近;方法,門徑) 的複數
 billion中級[名詞] (美國)十億; billion((美國)十億) 的複數
 blur中高級[動詞] 使模糊不清;使朦朧; [名詞] 模糊;模糊不清的事物
 communications中級communication(交往;通信) 的複數
 consistent中級[形容詞] 始終如一的,前後一致的
 content中級[形容詞] 滿意的;甘願的; [動詞] 使滿足; [名詞] 內容,要旨
 contrast中級[動詞] 使對比,使對照; [名詞] 對比,對照
 core中高級[動詞] 挖去...的果核; [名詞] 果核;精髓;要義
 destination中級[名詞] 目的地,終點
 emerging中級emerge(浮現;出現) 的現在分詞
 eventual中級[形容詞] 最後的;結果的
 executives中級executive(執行者;業務主管) 的複數
 expertise中高級[名詞] 專門知識;專門技術
 factors中級factor(因素;要素) 的複數
 fates中級fate(命運) 的複數
 fueled中級fuel(加燃料;加油) 的過去式及過去分詞
 jack中高級[動詞] 用千斤頂托起; [名詞] 千斤頂;(紙牌中的)"J"牌,杰克;水手
 last中級[形容詞] 最後的; [動詞] 持續; [副詞] 最後地; [名詞] 最後的人(或東西);最後;上回
 leading中級[形容詞] 帶領的;主要的; lead(引導) 的現在分詞
 management中級[名詞] 管理;經營;處理
 massive中高級[形容詞] 厚實的;粗大的;大量的
 profit中級[動詞] 得益,獲益; [名詞] 利潤,盈利;收益
 serving中高級serve(服務) 的現在分詞; [名詞] 服務;侍候;(食物、飲料等)一份
 technology中級[名詞] 工藝學;工藝
 triumph中級[動詞] 獲得勝利; [名詞] 勝利
 updated中高級update(使...合乎時代;更新) 的過去式及過去分詞
 valuable中級[形容詞] 有價值的
 website中高級[名詞] 網站